Symbol of Strength- More than a uniform

As a recruiter, I was often frustrated by Army advertising. And the “Army of One” campaign was a disaster.

But the “Army Strong” campaign is MUCH better, and this is a pretty good ad. I got just a bit tingly watching it.


Thanks to Outlaw13 at Threedonia.


8 thoughts on “Symbol of Strength- More than a uniform”

  1. Best graffiti I ever saw … “Army Strong is just another way to say Retard Strength!”

    Now I just probably hide somewhere with my flash gear and an AFFF hose reel …

  2. I agree with you on the “Army of One” disaster. Whoever thought of that one, and approved it, should have been cashiered.

    I think I like “Army Strong” better than “Be All You Can Be.”

  3. I like it. Regardless of the slogan (even though “army of one” was completely stupid), I am glad that we are finally away from advertising college money and job skills and making it about selfless service.

  4. Be. All that you can Be. Get an edge on life in the Aaaaarrrrrrmy!

    A Tanker Goes to College:

    Women Land Helicopters:

    And a bit for the boys that keep Outlaw13 flying:

    I enlisted for college money, and the U.S. Army paid for my accounting degree. I re-enlisted because I learned about selfless service. Don’t discount the value of a college education as a recruiting tool.

    1. I don’t, but I did the reverse of you. I enlisted to be all that I could be, and then went to college with the GI Bill that I originally took, “just in case.” I am still in for selfless service, and the GI Bill is paying for my master’s degree now…. Bottom line is that the army can afford to give away so much college money because sadly, very few people actually use it all.

    2. I encourage all my soldiers to make use of their educational benefits, be it for college, truck driving school, heating and air conditioning…

      You are right that too many leave that money on the table, which is a shame. the original GI Bill paid out economic returns estimated at 5 to 1, while a study in 2000 determined that the Montgomery GI Bill had private benefits to the economy around 8 to 1.

      Referenced here:

  5. Some of the more academic historians out there got all snippy recently when reviewing this three year old spot from the “Army Strong” set:

    Several wondered why the video didn’t show General Grant, or other Civil War types. Personally I think the point of the video was to highlight Army leadership traditions in a way appealing to the current generation. Still photos of old bearded generals don’t sell well to the demographic. Videos of Mac at Leyte barely does. But that is my opinion. (Full disclosure though, one of the consultants who worked on the “Army Strong” project is a co-worker of mine and provided some insight into the selection of imagery.)

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