Your mission, should you decide to accept it…

At church today, the pastor was discussing our church’s mission statement and the process we are going through of revising it.

How many of you work for an organization that has a mission statement? OK, pretty much everyone. Who knows their organization’s mission statement or cares? Lot fewer hands this time…

Mission statements as a business fad date back to the 80’s or so when some bright managers copied the idea from the Army as a way of giving focus to their business. A mission statement was just supposed to¬† be the 5 W’s. Who, What, Where, When, Why.

For example- The Army (who) will invade (what) Normandy (where) June 6, 1944 (when) to defeat the German Army (why). (That’s not the actual mission statement from Overlord, but it’s pretty close)

Unfortunately, what used to be a quick sentence became a good excuse to form a committee and have meetings and generate new buzzwords and jargon. If you want to see the current state of the art in corporate mission statements, guess what? There’s a blog.

In the late 90’s, the services started to write mission statements much like a business. The best example I’ve seen of such foolishness is over at CDR Salamander’s place. Read the mission statement in his header.

What’s the dumbest mission statement/vision/buzzword bingo you’ve come accross?

4 thoughts on “Your mission, should you decide to accept it…”

  1. Do you read Galhran? If not you should, but he is a navy guy. Not a ground pounder.

  2. Dude. You know that is not a serious header – right. You demonstrate absurdity by being absurd. Don’t tell me you are the first person in 4 years NOT to get the joke; right?


  3. Oh, I get it. But it always reminded me of when Scott Adams of “Dilbert” pulled a prank on a company. He posed as a consultant and tried to get them to come up with the most ridiculous mission statement he could. He kept waiting to be “found out” but the just kept digging deeper.

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