At church today, the pastor was discussing our church’s mission statement and the process we are going through of revising it.
How many of you work for an organization that has a mission statement? OK, pretty much everyone. Who knows their organization’s mission statement or cares? Lot fewer hands this time…
Mission statements as a business fad date back to the 80’s or so when some bright managers copied the idea from the Army as a way of giving focus to their business. A mission statement was just supposed to be the 5 W’s. Who, What, Where, When, Why.
For example- The Army (who) will invade (what) Normandy (where) June 6, 1944 (when) to defeat the German Army (why). (That’s not the actual mission statement from Overlord, but it’s pretty close)
Unfortunately, what used to be a quick sentence became a good excuse to form a committee and have meetings and generate new buzzwords and jargon. If you want to see the current state of the art in corporate mission statements, guess what? There’s a blog.
In the late 90’s, the services started to write mission statements much like a business. The best example I’ve seen of such foolishness is over at CDR Salamander’s place. Read the mission statement in his header.
What’s the dumbest mission statement/vision/buzzword bingo you’ve come accross?